Instar clothing strive to provide premium quality and style, designing and producing essential men’s casual and streetwear clothing.
A fun and bold logo was needed, something that could work as an icon, but also flexible enough that it could be applied to garments and become instantly recognisable.
The main function of the website is to be a shop for the clothing range and therefore and crisp white site which le the photography do the talking was paramount.
Being a purely online retailer meant that the customer journey needed to be faultless and smooth, with easy add to bag options, stock tracking and easy payment. Making order fulfilment by the team seamless.