Ride smarter was established out of a passion to improve rider performance and well-being; supporting the proper balance and movement of both horse and rider.
The client requested a branding approach which reflected a professional and supportive tone of voice for new riders. By including the strong black icon of a rider on a horse this instantly sparks recognition with new customers to the form of business.
Alongside the branding, the client also requested a simple one page to showcase the services and benefits of horse riding. The user friendly site takes the user through the aspects of horse riding, how it works, a bio about the owner and through to a clean call to action to engage visitors to get in touch.