Since 2000, the branding for the Climb Now has remained the same until recently when Euan approached our team wanting to make some big changes to the Climb Now brand, including a newly imagined logo design that still remained true to the original that they started out with, but giving it a new and modern look. We began by taking a look at those key elements to creating a strong brand identity, from the typography, icon use, colours and imagery that would be used throughout the brand, website and advertising material.
The other aspect of this project was the process of redesigning the Climb Now website to have much more modern and simple navigation for users. The original website struggled with user interaction which makes it difficult to find exactly what you’re looking for. The newly imagined layout and navigation system that has been put in place make the site much easier to move through. There is now a designated section for all of the expeditions on offer where the user to read through what they can expect from a glance, followed by a full profile page for each trip to see what it entails and what you’ll need to pack before starting.