The company needed a refreshed version of their logo to reflect the exciting new changes to their business. By illustrating the farm and incorporating that into the logo it gave the family business a charismatic and friendly tone of voice and by selecting a Serif typeface it reflects the heritage that the business is proud of. Alongside their branding, the client also wanted to showcase the new branding on their product packaging, we were given the dimensions for the pack and we were able to produce a standout design that professionally reflected the new look.
In conjunction with creating the branding for Lee Fold Farm, creating a fresh and exciting new responsive website to showcase the farm and introducing new products on their online site was an important part of the process. Whilst keeping a consistent with the newly created branding, the website also needed to reflect this by using the leather accents throughout and the same use of Serif typography. Our brief from Reece was to reflect both the farm and the new online store, which we were able to achieve.
Until now, Lee Fold Farm were only selling their products in-store which has worked well, however with the ever-growing success of online shopping through these times, it would be more beneficial for both our client and their customers to give them the option to purchase their produce online, at Create Hype we were able to achieve this with great success. We were able to build a database of products that can easily be editable and created. Overall Reece and the team at Lee Fold Farm were very pleased with the outcomes.